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01-7-2007

3:38 AM

What if you knew which keyword sells most?

As mentioned above keyword tracking is becoming more and more essential in order to increase sales, cut expenditures and in that way increase profitability of your online business. But how? Well, i'll try to give you small example how you can benefit from advanced keyword tracking service. Example: you are selling cell phones and for each item sold you get 50 USD gross profit ("Your product selling price" - "Price for wich you have bought product" = gross profit). You decided to use 2 keywords to drive visitors to your website via Google adsense program - "cell phones" and "cheap cell phones". Let's say bid for each keyword is 1 USD each. After a period (let's say 7 days) you see in Click2Sell system, that there came 200 users to your website using "cell phones" and 1000 users - "cheap cell phones" keywords. At first glance it seems that it is better to bid more on "cheap cell phones" keyword, because it drives 5 times more traffic to your website than other keyword does. But wait a minute - in your keyword tracking statistics is shown that "cell phones" conversion ratio is 10% and "cheap cell phones" only 2%. What this means? This means, that although only 200 visitors came to your website using the first keyword (and you spent 200 USD for it), they made 20 purchases (200x10%=20) and your gross profit is 20x50USD = 1000USD. If we consider money spent on advertising, the real profit is 1000USD - 200USD = 800USD. The second keyword brought to your site 1000 visitors and they made 20 purchases (1000x2%=20) also. But don't forget that for those 1000 visitors you'll have to pay 1000 USD. So, your gross profit from sales is 20x50 USD = 1000 USD, but the real profit including expenditures for advertising will be 1000 USD - 1000 USD = 0 USD.

So maybe it's better to do nothing at all? The answer is NO! You just have to carefully select keywords and bid on best of them using keyword tracking services. As you see, first keyword is much more efficient and money saving. You may increase your adsense bid for the first keyword and get more valuable traffic to your website, which converts into sales very good! Using keyword tracking and statistics you'll be able to SAVE and EARN money online many times more than you could do using any other program. Very soon you'll be able to use amazing service of keyword tracking in newly developed online marketplace! It's going to launch in the middle of August! I'll keep you informing

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