
Hot news about affiliate marketing, products promotion, campaigns tracking and valuable services for both - merchants and affiliates. Enjoy! Technorati Profile
The trends in internet marketing has been shifting but one method still remains to be the most effective form of online advertising – pay-per-click or PPC marketing. PPC marketing works by sending banners, email campaigns, and now, Google Adwords and Yahoo! Search Marketing to different websites and driving direct traffic to your website. As limited space is allotted for these marketing techniques, using the right keywords and words in order to grab the attention of the right people is a must. As it is, you need to be selective of the keywords and words that you use. Below here are some tips in choosing keywords to use on your PPC campaigns:
1. Bid for keywords which are closely relevant to your website, product, or service.
As tempting as it is to bid for all the keywords relating to your golf accessory business, from PGA tours to Tiger Woods, keep your keywords that are relevant to your business like golf shoes, golf balls, or golf clubs.
A link is not a link unless it sends the traffic to more profitable pages. Create a landing page for each keyword you bid on and offer something useful on that page to make the searcher stay like a mini-course, tutorial, teleseminar, or a free ebook. Just remember that they must be related to your service or product.
3. Filter your traffic.
You might be pleased about how many people visit your website daily but keep in mind that most of these are just curious clickers. You can choose to opt out of Yahoo and Google’s non-search traffic so you can direct your focus on traffic that is actively searching for what you are offering.
4. Use RSS autoresponder or email in delivering freebies.
This ensures that you stay in contact with prospective customers. Remember that people who click on your link are already interested and intrigued about your business; you just have to reel them into making a purchase. You cannot do this if you let them go after the first click.
5. Deliver value into their inbox.
In the email you send to potential clients, state that they will be included in your newsletter or blog updates. Make this offer as persuasive as possible by pointing out how these updates or newsletter can benefit them. By developing relationships, you do not only get customers but repeat clients as well.
One such advantage of operating an e-commerce website is the convenience of reaching a wider global market with a few clicks. As such, it is necessary for online merchants to have a payment system that can support different currencies to make purchasing easier for global clients. Fortunately, two of the most popular and easy-to-use online payment vendors support multicurrency payments so merchants and buyers need not fret despite being separated by the Pacific. You can get your payments and products in no time thanks to PayPal and Moneybookers.
PayPal offers four ways of notifying merchants about payments for back-end integration. These are:
- Reporting
- Email
- Payment Data Transfer (PDT)
- Instant Payment Notification (IPN)
PayPal reports can be anything from history logs to monthly statements of accounts while email notifications are usually sent for three instances: successful, cancelled, and pending payments. PDT and IPN are essentially the same but for some key differences. Although both display payment transaction details for buyers, the time delay can be of significance. Whereas PDT displays these details to buyers when they are redirected to your website after completing their purchases, there some cases when you will not receive notifications like for reversals, refunds, or pending payments. IPN, on the other hand, will notify you instantly about any payment transaction. For best results, it is recommended that you enable both functions for your PayPal account.
On Click2Sell affiliate programs network blog i found new fresh announcement about their achievements in short period. Here it is:
Dear friends,
yesterday was a great day for Click2Sell affiliate programs network as Rosalind Gardner has reviewed it in her newsletter and blog. I and my team are excited about her very positive opnion! This gives us a lot of energy to continue our work and provide you with even better service. Who’s Rosalind Gardner? I think many internet marketers already know (and who don’t know sooner or later will get to know) that Rosalind is one of the most famous and widely recognized person in the affiliate marketing scene, perhaps among the top5 marketers. She is in internet marketing business for 10 years and has made great money in this field during that time. Many people consider her book "The Super Affiliate Handbook" as an affiliate marketing Bible for beginners. And YES! - she liked our system!
Rosalind has mentioned a lot of Click2Sell features as great advantages over other systems. At the end of her review she just wrote:
"My hat’s off to the Click2Sell developers."
I’ll tell you again - this inspires me and my team to work hard in bringing you the best service and provide most useful merchant and affiliates tools for earning money online!
By the way, it’s not the first time Click2Sell affiliate programs network gets a positive review by a super-marketer. Few months ago (when Click2Sell had just started its activities), Allan Gardyne also made a review to his subscribers about Click2Sell.EU in a favourably manner. You can read the review here. As you may already know, Allan is in internet marketing business for a long period and is "Earning a good living from affiliate programs since 1998". Just like Rosalind, A. Gardyne is also very well known among affiliate marketers. His website Associate Programs provides a very wide range knowledge of internet marketing, thus is one of the most visited websites about affiliate marketing. In his newsletter and blog Allan wrote very lengthy analysis about Click2Sell system, comparing it to Clickbank and Paydotcom in many areas. At that time Click2Sell had just launched, so he was a bit cautious, but eventually he recognized our ambitions as hopeful:
"It looks worth keeping an eye on."
The fact that very experienced internet super-marketers put in a good word about Click2Sell should mean that we made a great system. Of course, any feedback from any person is very valuable to us. We’re getting many suggestions about current features improvements or new features development. We’re analyzing all of them and set the priorities. I hope that soon the day will come when Click2Sell WITH YOUR HELP will be named as Dream Tool for Affiliate Marketer and Merchant!
Well, that’s enough of joy for today and i’m going back to our routine job.
By the way, if YOU have ANY idea how Click2Sell system should be improved or expanded, or maybe you would like to cooperate with Click2Sell in any way, please, feel free to contact us immediately. We’re open to all suggestions.
Regards to all of you, my friends!
Vytis
7 Reasons to Accept Credit Cards Directly on Your Website And Get Paid Instantly to Your Paypal Account
Accepting payments through credit cards online is a huge plus factor for any online merchant. Customers and potential clients, first and foremost, look for convenience and credibility when browsing websites they want to buy products or get services from. To gauge these factors, potential clients and customers look at one of the most basic components any reliable online merchant should have – an efficient and secure payment system. You can easily use Paypal to direct visitor to pay pages, so they could signup on Paypal and pay for your purchase. But… Did you know that you can easily accept credit card payments from your customers without redirecting them to Paypal pay pages that require the customer to signup for Paypal account? And you can accept direct credit card payments on your website straight to your Paypal account, so once the purchase is made with a credit card on your website, you instantly get access to the money?
When people talk of payment systems, nothing is more reliable than a PayPal account. Online merchants like you can benefit from setting up a PayPal account in order to accept credit card payments directly online. Below are the steps in setting up and accepting credit cards directly to your PayPal account:
1. Sign up with PayPal (www.paypal.com).
Register for a PayPal Business Account to get started. Signing up is easy as PayPal will walk you through the registration process.
2. Verify sign up information details to activate your account.
You will need to verify your information by clicking the link sent to the email address you provided during registration. This is done to ensure the website’s security.
3. Opt for the Website Payments Standard option.
This is the basic option for most online merchants. You can look up information on the other payment options to see which best suits your website’s needs.
4. Choose your shopping carts and buttons.
PayPal offers custom-designed shopping carts that are free and a variety of HTML buttons you can put on your website to facilitate the payment process. You can choose from a variety of buttons for different functions like “Buy Now,” “Add to Cart,” “Subscribe,” “Donate,” and “Buy Gift Certificate.”
5. Start accepting payments online.
PayPal accounts work this way: Customers browse your site and look for products they want to purchase. When they have added all the products they want in their shopping carts, they will proceed to the checkout counter where they will be directed to a secure and encrypted PayPal page designed to match the look and feel of your own website. The credit card payment transactions as well as those for PayPal are done here. After the transaction, the customer is directed back to your website.
6. BUT! There are much more convenient ways to accept direct credit card payments to your Paypal account from your customers.
This is not just a simple buy now button to place on your website.
Did you know that you can easily accept credit card payments from your customers without redirecting them to Paypal pay pages that require the customer to signup for Paypal account?
Yes, you can easily accept direct credit cards on your website without any problems. Paypal provides the
What kind of benefits you will receive by providing a direct option for your customers to pay with a credit card?
Top 7 reasons to accept direct credit card payments to your Paypal PRO account:
1) You will receive money instantly to your Paypal account
2) Your customers will not be required to be redirected to Paypal pay pages to complete their purchase
3) You will be able to accept credit cards directly on your website
4) Customer’s shopping experience much simpler and easier
5) Your customer don’t have to signup on Paypal and then pay
6) By providing a direct credit card option, your product’s sales page conversion rate will increase dramatically
7) You completely control all transactions and your funds appear instantly for you to use after the customer makes a purchase
One advantage of accepting credit card payments through your PayPal account is letting go of the things you do not really need to attend to: customer problems (they do not need a PayPal account to use your service), separate gateways, fees for setting up, application, or monthly rates, long-term contracts, and security of financial information. PayPal can solve and manage these tricky areas for you with additional benefits of efficient monthly sales reports.
You can use your PayPal account as it is or choose to work with a third-party internet marketing and affiliate network to better facilitate your online financial and payment transactions. This type of network provides basic and extra business features online merchants like you may need. It provides you with an ability to place a simple buy now button on your website, so you could receive direct credit card payments from your customers to your Paypal PRO account. Aside from having facility in processing financial transactions without waiting for days and weeks, joining internet marketing and affiliate network like Click2Sell.EU can also boost your sales since you can benefit from its extensive network and stable of internet marketing tools.
Egidijus Andreika is a creator of Click2Sell.EU Affiliate Marketing Network. Click2Sell provides its members the opportunity to accept direct credit card payments from customers on websites and get payments instantly to Paypal accounts. Sell products online with Click2Sell.EU and accept credit cards directly from customers to Paypal account. Visit: http://www.click2sell.eu