The demand for digital products has increased tremendously in the past few years and is thereby easily made available at online stores as well. However, security and payment processes online have always been an issue among the potential clients in making the purchase for digital products. Google Checkout is certainly an answer to the fear of all such paranoids. This checkout process collaborates with shopping carts so as to provide customers to make a quick and secure payment with the help of a password and username at Google Checkout. Once the purchase has been made, credit cards of the customer are charged via Google Checkout, orders can be processed, and the payment can be received in the bank account of the owner of the shopping cart where purchase has been made.

Processing via Google Checkout program permits you to sell the digital products and also integrate your campaigns of Google Adwords with your selling efforts, thereby assure more powerful ads. There are several options that are made available by Google Checkout to deliver the goods digitally for order. Access to the digital content and communicating instructions to access the digital content can all be determined by you. The delivery options for digital products made available by Google Checkout are:

Digital schedule – You can determine the time when the instructions will be received by the buyer to access the digital content that has been purchased by him/her. There are two schedules for delivery that has been determined by Google for the same:

• Pessimistic delivery – This is the default method that is employed by Google Checkout for processing orders. This delivery option takes place when the digital content that has been purchased by the buyer isn’t made available to him/her for access until their credit card are authorized for the payment amount of the order placed by them. There is generally a delay of a few seconds in the time when the order is confirmed by the buyer and the time when the buyer is given instructions to access the digital products purchased by him/her.

• Optimistic delivery – This method involves receiving of the instructions to access the digital products even when a valid authorization of the buyer’s credit card is not obtained by Google after 20 seconds. If you are looking forward to sell digital products via Google Checkout, it is advisable to use the optimistic delivery options only if it is possible to withdraw buyer’s access to digital content in case Google could not authorize the credit card of the customer.

Delivery method – You may also specify the method by which instructions to access the digital content will be provided to the buyer. There are primarily three methods that are employed by Google in this context:

• Email delivery – This involves sending instructions via email. This method should be used only if your orders are submitted to Google through HTML API or if you employ XML shopping carts for submission together with the base64-encoded cart and digital signature, which will be exhibited to buyer.

• Description-based delivery – This involves providing information to access the purchased digital content in Checkout API request.

• Key/URL delivery – This involves providing URL to the buyer where he/she can access the content or provides the key to unlock the digital content purchased by them.

However, most of merchants only need a simple system where they could just add their product, place payment buttons and customers would be able to pay them. Then the product would be delivered (if product is digital – instantly) and the order information would stay on merchant’s account. Google Checkout is not really well suited for digital product owners, since you have to do many configurations on your side and not everyone is familiar with that. However, there is a solution. Click2Sell.EU (http://www.click2sell.eu) is a merchant platform and affiliate marketing network that has completely integrated Google Checkout into order processing, so you can easily start selling your products – whether they are digital or material products – within few minutes. This way you can easily start profiting online without much trouble. Happy selling!

About the Author

Egidijus Andreika is a creator of Click2Sell.EU Affiliate Marketing Network. Click2Sell allows you to sell digital products online and run your affiliate program using Google Checkout. Get paid instantly, provide easy payment options for customers, deliver product immediately, recruit affiliates. Sell downloads online. Visit Click2Sell to sell downloads online.

Recently we had been working heavily on new Click2Sell system version which included many tweaks, fixes and some new features.

In this post I will speak about one new feature which is really beneficial to affiliates as it provides them some new opportunities.

Until now affiliate links pointed to merchant’s provided products sales-pages. This saved affiliates from having to create their own webpages for affiliated product.

However, more and more affiliates use the method of creating entire blogs with rich content dedicated to their promoted products and then put "buy-now" buttons with their affiliate links there.

The problem is that when an interested-to-buy reader clicks on this affiliate link, in most cases, he/she is redirected to the product’s sales page, where all the ’story’ about the product is provided again. Some potential buyers might loose the interest in product just because of… well… poor salesletter or any other reasons.

But… wouldn’t it be great if you (affiliate) could create your own  landing page for your promoted product and then place your affiliate link as a direct buy now button? 

This would forward all potential buyers directly to checkout page from your landing page. When you have a great landing page and an ability to forward the buyers straight to the checkout page, the poor merchant’s sales pages won’t affect your promoted product’s conversion rates. 

When you have a total control over presented content on your landing page, you can easily tweak it to increase sales conversions, get better PPC campaigns scores, create a feeling that you’re a direct seller of a product.

I think that you already have an idea what feature we have just implemented.

From now all Click2Sell.EU affiliates can just add a certain variable in to their standard affiliate link and make it pointing directly to promoted product’s checkout page.

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Let me show what exactly you need to do that your affiliate link would point straight to product’s checkout page.

Example affiliate link:

http://AffiliateUsername.ProductName.click2sell.eu/

Visitors who come through this link will be redirected to merchant’s provided sales page.
Now, if you add "?checkout" variable at the end of that link:

http://AffiliateUsername.ProductName.click2sell.eu/?checkout

such link will redirect your visitors directly into product’s checkout page.

That’s all. Nothing more to configure. All you have to do is just to add a ?checkout variable at the end of your affiliate link and your visitors will be redirected straight to the product’s checkout page.

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You can also add "&checkout" variable into tracking channels.
Example tracking channel:

http://AffiliateUsername.ProductName.click2sell.eu/campaign?id=11111

Tracking channel link to checkout page:

http://AffiliateUsername.ProductName.click2sell.eu/campaign?id=11111&checkout

Please note that here is "&" symbol, not "?".
(We will try to unify this later).

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So from now on all Click2Sell.EU affiliates have a complete control on how to promote products. You can create your own product’s landing pages and drive visitors straight to the checkout page through your affiliate links. Or you can use merchant’s provided sales-page. So no more lost customers!

Click2Sell.EU affiliate network is proud to announce that finally they have just tested Moneybookers payment processor system integration with Click2Sell. On March 27 Moneybookers became available for all Click2Sell.EU members so now all merchants can use this payment processor to accept payments for their products via Click2Sell.EU and send affiliate commission payments for all affiliates.

At first let me present you what Moneybookers is and how this payment processor could benefit you. Generally speaking Moneybookers is just like Paypal. It is a widely respected payment processor. Having Moneybookers account allows you to send money to someone, to receive money from someone, go shopping, setup some kind of buy-now buttons on your website and thus accept payments for your products/services.

There is one thing about Moneybookers that should be interesting to some people. Moneybookers is less restrictive than PayPal regarding countries. Moneybookers cover more countries where you can send or receive payments. So if you weren’t able to get PayPal account, you should definitely check out Moneybookers and it is very likely that you will be accepted there.

What Moneybookers will be doing in Click2Sell.EU? Until this moment merchants were able to receive payments from their sales directly in to PayPal, Authorize.net, Worldpay or Google Checkout accounts. From now they will be able to receive payments to their Moneybookers accounts too. Moneybookers claim that they have 4.3 million account holders. We can safely assume that quite a big part of them are buyers who prefer to pay via Moneybookers. So there's more potential buyers of your products.

However, I guess that the more important aspect is that merchants get another option to pay their affiliates. They won’t be restrainted to PayPal. This means that merchants can expect more affiliates as Moneybookers cover more countries than Paypal. Many good affiliates cannot promote products online just because they can’t have Paypal account. Anyway, now there is no restrictions…
Although a lot of people have only PayPal account, it is very easy to get a Moneybookers account, so within minutes merchants could be able to pay affiliates who have Moneybookers accounts only. If you have only Moneybookers account and you’re not able to get PayPal, you shouldn’t worry about the fact that there are a lot of merchants in Click2Sell who pay via PayPal only. I’m sure that if you would make some affiliated sales for "PayPal only" merchant, he/she will get MB account just for paying you.

At the end let me remind you that now Click2Sell affiliate network supports not only Moneybookers, but also PayPal, Google Checkout, Worldpay and Authorize.net payment processors.
Soon I will announce about another new exciting feature of Click2Sell. Stay tuned!

The trends in internet marketing has been shifting but one method still remains to be the most effective form of online advertising – pay-per-click or PPC marketing. PPC marketing works by sending banners, email campaigns, and now, Google Adwords and Yahoo! Search Marketing to different websites and driving direct traffic to your website. As limited space is allotted for these marketing techniques, using the right keywords and words in order to grab the attention of the right people is a must. As it is, you need to be selective of the keywords and words that you use. Below here are some tips in choosing keywords to use on your PPC campaigns:

1. Bid for keywords which are closely relevant to your website, product, or service.
As tempting as it is to bid for all the keywords relating to your golf accessory business, from PGA tours to Tiger Woods, keep your keywords that are relevant to your business like golf shoes, golf balls, or golf clubs.

2. Build a specific landing page to send traffic to.
A link is not a link unless it sends the traffic to more profitable pages. Create a landing page for each keyword you bid on and offer something useful on that page to make the searcher stay like a mini-course, tutorial, teleseminar, or a free ebook. Just remember that they must be related to your service or product.

3.  Filter your traffic.
You might be pleased about how many people visit your website daily but keep in mind that most of these are just curious clickers. You can choose to opt out of Yahoo and Google’s non-search traffic so you can direct your focus on traffic that is actively searching for what you are offering.

4. Use RSS autoresponder or email in delivering freebies.
This ensures that you stay in contact with prospective customers. Remember that people who click on your link are already interested and intrigued about your business; you just have to reel them into making a purchase.  You cannot do this if you let them go after the first click.

5. Deliver value into their inbox.
In the email you send to potential clients, state that they will be included in your newsletter or blog updates. Make this offer as persuasive as possible by pointing out how these updates or newsletter can benefit them. By developing relationships, you do not only get customers but repeat clients as well.

By streamlining your PPC advertising campaign, you direct your resources on keywords that really work and direct qualified traffic to your website. Focusing on qualified traffic – meaning people who are interested and are ready to buy your product – lets you save more and get more value for the money you invest on the PPC campaign. Another helpful strategy is to join internet marketing and affiliate network like Click2Sell.EU. Networks like Click2Sell.EU allow you to get in touch with a lot of affiliate marketers that can give you more mileage in terms of advertising power that can turn into a lot of sales. Moreover, it provides you with a built in keyword tracking function that allows you to see which keywords used on Google Adwords, Yahoo! Search marketing campaigns triggers the most visitors and the best part that you can see which certain keyword brought you a visitor who bought your product. With such tracking abilities you can easily find out which keywords bring you the best visitors and buyers. By analyzing keyword conversion rate you you can find out how much each visitor costs you. By knowing this information, you are able to see if it is worth raising your pay per click campaign bids and even more targeted pay per click traffic to your website, so you could make even more sales.

One such advantage of operating an e-commerce website is the convenience of reaching a wider global market with a few clicks. As such, it is necessary for online merchants to have a payment system that can support different currencies to make purchasing easier for global clients. Fortunately, two of the most popular and easy-to-use online payment vendors support multicurrency payments so merchants and buyers need not fret despite being separated by the Pacific. You can get your payments and products in no time thanks to PayPal and Moneybookers.

PayPal
PayPal offers four ways of notifying merchants about payments for back-end integration. These are:
 - Reporting
 - Email
 - Payment Data Transfer (PDT)
 - Instant Payment Notification (IPN)

PayPal reports can be anything from history logs to monthly statements of accounts while email notifications are usually sent for three instances: successful, cancelled, and pending payments. PDT and IPN are essentially the same but for some key differences. Although both display payment transaction details for buyers, the time delay can be of significance. Whereas PDT displays these details to buyers when they are redirected to your website after completing their purchases, there some cases when you will not receive notifications like for reversals, refunds, or pending payments. IPN, on the other hand, will notify you instantly about any payment transaction. For best results, it is recommended that you enable both functions for your PayPal account.
Accepting online multicurrency payments for your products generally uses the same steps as when your buyers are locals. Customers go to your website, load products in their shopping carts, and head to check out. They will be directed to a PayPal encrypted page where they will be able to choose their payment option and currency. Upon completion of the payment transaction, they will be redirected to your website. Currently supported currencies include: US, Australian, Hong Kong, Singapore, New Zealand, and Canadian dollars as well as the Japanese Yen, Danish Krone, Swiss Francs, and the Euro, among others.

Moneybookers
As an international electronic wallet, Moneybookers lets your customers maintain their accounts using their local currencies, then convert it for your payments. For a minimal conversion rate, you can enjoy the benefits of having global clients at your reach. Supported currencies include the US, Canadian, Singapore, Taiwan, and New Zealand dollar, Euro, Indian Rupee, Japanese Yen, Swiss Franc, and South Korean Won, among others.
Payments can be made using any of the following options:
 - Credit Cards
 - Debit Cards
Instead of letting international traffic go up in smoke, you can turn them into customers by giving them the option to pay the way they like. You can accept “local” international payments from customers in over 30 countries. Moneybookers also offer online merchants with a full protection against chargeback and fraud with stringent security measures. Not only are your payments safe but also those of your clients.
Aside from the ease of accepting international multicurrency payments from around the globe provided by PayPal and Moneybookers, online merchants can beef up not only their payment solutions but also their security, marketing, and customer service fronts by joining up with an internet marketing and affiliate network like Click2Sell.EU.
A network like Click2Sell, allows you to fully manage your online business by enabling the multicurrency transactions. Click2Sell.EU allows online merchants like you to view transaction details, connect with a lot of affiliates, and provide excellent customer service through extensive payment options. Without these crucial factors, being able to accept different currencies will be of no use since no one will find your website and buy products or services from you.